The Theater at North: WillJam Brings Entertainment To Dunmore

By Yeraldi Pachecco-Miguel

Housed within a former school now serving as a senior living community, The Theater at North has become a vital entertainment hub for the entire region. Operated by Goodwill Industries, the theater provides live performances right at home for many seniors, offering easy access to concerts and events they might otherwise miss – as well as welcoming audiences from across the area. 

It’s more than just a venue; it’s a place where memories are rekindled, music is cherished, and the joy of entertainment is never out of reach.

A major driving force behind these shows is WillJam Productions, led by Jim Anderson and his partner Harry G, the Duke of Doo Wop. Based in Albany, New York, WillJam Productions has been booking and promoting concerts for over 50 years, working with legendary artists from Frank Sinatra to the Grateful Dead.

Now, they are collaborating with Joe Tutino, a well-known figure in the Scranton entertainment scene, to bring high-quality performances to The Theater at North. 

WillJam’s first show at the venue, The British Invasion last November, was met with rave reviews. Anderson emphasizes, “Any show we present anywhere is of top quality, otherwise we don’t do a show.” 

Beyond collaborating with WillJam Productions, Tutino runs JJT Entertainment, selling tickets for concerts and sporting events. “I’ve been in this business for over 50 years,” he noted. “I know what sells, and I make sure the audience gets their money’s worth.” His dedication to keeping live music alive for those who appreciate it most is what makes his work so impactful.

WillJam has made it their mission to help bring meaningful entertainment to the residents and the broader community. “We cater to the residents here,” they shared. “Many of them grew up with the music of the ’50s, ’60s, and ’70s, and we want to bring them the shows they love.” 

Tribute bands for legendary artists like The Beatles, Fleetwood Mac, and Neil Diamond have been audience favorites, filling the theater with nostalgia and excitement.

Like many venues, The Theater at North faced setbacks during COVID-19, but it has bounced back stronger than ever. “Entertainment is booming again,” Tutino said. “They (WillJam) have shows lined up weekly, and the demand is there.” 

For many of the seniors who call The Theater at North home, these performances aren’t just entertainment; they are a connection to the past, a reminder of youth, and a way to engage with the world beyond their front door. 

“Many of them don’t even have to leave the building to enjoy a great show,” they explained. “It’s right here in their home, and that makes a world of difference.” 

Music has the power to lift spirits, trigger cherished memories, and bring people from all over together, and that’s exactly what The Theater at North continues to do not only for the residents of the building, but the entire region. 

Upcoming Show: ‘The Night the Music Lived’ – April 5

On Saturday, April 5, The Theater at North will host “The Night the Music Lived,” a heartfelt tribute to the legendary artists who shaped rock and roll—Elvis, Buddy Holly, Richie Valens, and The Big Bopper. Featuring Richie Santa, one of the best Elvis tribute artists in the country, the show promises to transport audiences back to a golden era of music. The Rave-Ons have performed worldwide, bringing their electric energy to Celebrity and Holland America Cruise Lines, BB King’s in Times Square, and even Buddy Holly’s hometown of Lubbock, Texas.

Whether you’re a lifelong fan or discovering these classics for the first time, it’s a night of music and memories that will stay with you long after the final note is played.

The Theater at North is located at 1539 N Main Ave, Scranton, PA 18508. Tickets are available at The Theater at North Box Office, by phone at (570) 800-5020, or online at thetheateratnorth.com. Don’t miss this chance to step back in time and experience the magic of rock and roll history!

Bucktown Business Beat: DePietro’s Pharmacy

For over a decade, DePietro’s Family Pharmacy has been more than just a place to pick up prescriptions—it’s been a trusted part of the Dunmore community. Founded in 2012 by Tom DePietro, the pharmacy was built on the idea that healthcare should be personal, accessible, and rooted in genuine care. 

Unlike the big-box chains, where long lines and automated systems have become the norm, DePietro’s puts relationships first, making sure every customer is treated like a neighbor, not just a prescription number.

Tom’s journey into independent pharmacy started after graduating from Temple University’s School of Pharmacy. While working for a chain pharmacy, he quickly realized that the corporate approach to healthcare left little room for real connection with customers. He knew there had to be a better way—one where pharmacists could truly advocate for their patients. With the support of the community, he opened DePietro’s Family Pharmacy in March 2012 with the goal of providing a more personal pharmacy experience.

“Our mission is to provide a personal pharmacy experience. To us, you are more than just a prescription—you are an individual. These also aren’t just fancy tag lines—we want our customers to feel comfortable, valued, and appreciated. Healthcare has become so complex for the consumer—we pledge to be by your side to advocate for your health.”

That personal touch is what continues to set DePietro’s apart. From the moment a customer walks through the door, they’re greeted by name and met with pharmacists who take the time to listen, answer questions, and offer real support. Unlike corporate pharmacies where customers might spend twenty minutes on hold just to ask a simple question, DePietro’s ensures that a pharmacist is always available. 

That hands-on approach is why so many Dunmore residents choose to shop local rather than turning to big-name pharmacies like Rite Aid or CVS.

Beyond customer service, DePietro’s has made accessibility a priority, offering services that cater to the real needs of the community. Their home delivery program is run by their own team—not a third-party service—which means customers get to know their delivery drivers just as well as they know their pharmacists.

“Sometimes, our drivers could be the only person they see that whole week. We provide more than just delivery, but also a friendly, familiar face that delivers.”

Their medication organization service, known as the Pillbox program, has also made a major impact. With over 700 patients enrolled, this system simplifies medication management by sorting prescriptions into clearly labeled packets, making it easier for patients to stay on top of their health. On top of that, DePietro’s offers walk-in vaccinations with no appointment necessary, ensuring that flu shots, COVID vaccines, and other immunizations are always accessible.

Running an independent pharmacy, however, is not without its challenges. One of the biggest hurdles DePietro’s faces is the influence of insurance companies, which often steer patients toward mail-order services or corporate-owned pharmacies for monetary reasons.

“Our owner, Tom, is very active in advocating for the independent pharmacy profession. If you are forced to use mail order or forced to use a pharmacy—remember that it’s your insurance company dictating your care.”

Despite these challenges, DePietro’s remains focused on the future. Over the next few years, they plan to expand their medication management program, seeing firsthand how much it improves health outcomes for their patients. As Dunmore’s population continues to age, DePietro’s wants to ensure that residents can live independently for as long as possible, with the right support in place.

“There is a serious need in our community to help our elders age in place and continue to live independently. It’s also necessary to help caretakers and family members care for their loved ones. We are hopeful we can create a more impactful program to further enhance the care we already are providing.”

But for Tom, running a pharmacy has never just been about prescriptions—it’s about being part of something bigger. DePietro’s is deeply involved in the community, supporting local schools, sports teams, and nonprofit organizations.

“Keep your bucks in Bucktown. When you support us, you support your community. Our commitment to the community extends well beyond the pharmacy counter. We support many local schools, sports teams, organizations, nonprofits, and other charities. Competing against retail giants and the internet is a challenge for all small business owners. When you shop small, we genuinely appreciate you patronizing our businesses. I don’t think the same can be said for many giant big-box stores.”

For those curious about what makes DePietro’s different, Tom invites people to stop by, even if it’s just for a flu shot. Many of their longtime customers started that way—coming in for one quick service and realizing just how much easier and more personal the experience was. For those who can’t make it in, DePietro’s also shares updates and information on their website, depietrospharmacy.com, and their Facebook page.

With over a decade of service to Dunmore and a vision for the future, DePietro’s Family Pharmacy continues to prove that healthcare works best when it’s built on trust, care, and community.

A huge thank you to DePietro’s Family Pharmacy for taking the time to share their story and for the care they put into our little corner of the world. Their dedication to making healthcare more personal and accessible is something truly special, and our community is lucky to have them.

For those looking to experience the DePietro’s difference, their hours of operation are:
Monday – Friday: 9 AM – 6 PM
Saturday: 9 AM – 2 PM
Sunday: Closed

Be sure to stop by and support a business that supports you!

Bucktown Business Beat: Schiel’s Family Market

Schiel’s bringing community and freshness to Dunmore

Schiel’s Family Market, a beloved name in Wilkes-Barre for nearly 25 years, is gearing up to open its doors in Dunmore. With a rich history rooted in family values and a commitment to community, the Schiel family is excited to bring their expertise and passion to a new neighborhood, taking over the former Riccardo’s Market.

Schiel’s Family Market began in 2000 when Frank Sr. and his brother Fred turned a vision into reality. Drawing on years of experience working with Insalaco’s supermarkets, the family launched their first store in South Wilkes-Barre, followed by a second location in Parsons in 2005. Now, nearly 25 years later, the second generation of the Schiel family is continuing the legacy by expanding into Dunmore.

“When we learned Riccardo’s Market might be available, we knew it was the perfect fit,” said Frank Jr. “The close-knit nature of Dunmore is exactly what we value as a family business. We’ve always strived to be a community store, and Dunmore’s warmth and character made this an easy decision.”

Scheduled to open on December 8, the Dunmore location is undergoing final preparations. Customers can look forward to a fresh new look, including upgraded flooring, new equipment, and revamped produce displays that highlight the store’s commitment to quality.

“We’re bringing the Shur Save banner back to the area, along with competitive prices, fresh products, and family recipes like our chicken salad, coleslaw, and famous wing sauce,” said Frank Jr. “We pride ourselves on freshness and providing customers with hand-cut meats daily. Plus, once we’re up and running, we’ll offer catering with a full menu.”

Although beer and wine sales won’t be available immediately, the Schiel family is working on obtaining the necessary licenses. They plan to introduce a selection of beer, wine, and ready-to-drink cocktails, creating a true one-stop shopping experience.

For the Schiel family, being a part of the community goes beyond running a business. “We’ve always believed in investing in the local community and giving back to those who support us,” shared Frank Jr. “In Dunmore, we plan to build relationships, listen to the needs of residents, and ensure our market reflects the community’s values.”

The store will carry on some beloved traditions from Riccardo’s Market, such as their Italian sausage and porketta, while adding Schiel’s personal touch. Familiar faces from Riccardo’s will still be part of the team, ensuring continuity for loyal customers.

The grand opening is planned for early 2025, close to the Super Bowl, with special promotions and giveaways. In the long term, the Schiel family envisions their market as a cornerstone of the Dunmore community, offering not only groceries but also support for local events and initiatives.

The Schiel family invites Dunmore residents to follow their journey on their Facebook page, Schiel’s Family Market, for updates, job openings, and weekly specials. As Frank Jr. put it, “We’re excited to become a part of Dunmore and can’t wait to welcome everyone to their new family market.”