Schiel’s bringing community and freshness to Dunmore
Schiel’s Family Market, a beloved name in Wilkes-Barre for nearly 25 years, is gearing up to open its doors in Dunmore. With a rich history rooted in family values and a commitment to community, the Schiel family is excited to bring their expertise and passion to a new neighborhood, taking over the former Riccardo’s Market.
Schiel’s Family Market began in 2000 when Frank Sr. and his brother Fred turned a vision into reality. Drawing on years of experience working with Insalaco’s supermarkets, the family launched their first store in South Wilkes-Barre, followed by a second location in Parsons in 2005. Now, nearly 25 years later, the second generation of the Schiel family is continuing the legacy by expanding into Dunmore.
“When we learned Riccardo’s Market might be available, we knew it was the perfect fit,” said Frank Jr. “The close-knit nature of Dunmore is exactly what we value as a family business. We’ve always strived to be a community store, and Dunmore’s warmth and character made this an easy decision.”
Scheduled to open on December 8, the Dunmore location is undergoing final preparations. Customers can look forward to a fresh new look, including upgraded flooring, new equipment, and revamped produce displays that highlight the store’s commitment to quality.
“We’re bringing the Shur Save banner back to the area, along with competitive prices, fresh products, and family recipes like our chicken salad, coleslaw, and famous wing sauce,” said Frank Jr. “We pride ourselves on freshness and providing customers with hand-cut meats daily. Plus, once we’re up and running, we’ll offer catering with a full menu.”
Although beer and wine sales won’t be available immediately, the Schiel family is working on obtaining the necessary licenses. They plan to introduce a selection of beer, wine, and ready-to-drink cocktails, creating a true one-stop shopping experience.
For the Schiel family, being a part of the community goes beyond running a business. “We’ve always believed in investing in the local community and giving back to those who support us,” shared Frank Jr. “In Dunmore, we plan to build relationships, listen to the needs of residents, and ensure our market reflects the community’s values.”
The store will carry on some beloved traditions from Riccardo’s Market, such as their Italian sausage and porketta, while adding Schiel’s personal touch. Familiar faces from Riccardo’s will still be part of the team, ensuring continuity for loyal customers.
The grand opening is planned for early 2025, close to the Super Bowl, with special promotions and giveaways. In the long term, the Schiel family envisions their market as a cornerstone of the Dunmore community, offering not only groceries but also support for local events and initiatives.
The Schiel family invites Dunmore residents to follow their journey on their Facebook page, Schiel’s Family Market, for updates, job openings, and weekly specials. As Frank Jr. put it, “We’re excited to become a part of Dunmore and can’t wait to welcome everyone to their new family market.”