The Theater at North: WillJam Brings Entertainment To Dunmore

By Yeraldi Pachecco-Miguel

Housed within a former school now serving as a senior living community, The Theater at North has become a vital entertainment hub for the entire region. Operated by Goodwill Industries, the theater provides live performances right at home for many seniors, offering easy access to concerts and events they might otherwise miss – as well as welcoming audiences from across the area. 

It’s more than just a venue; it’s a place where memories are rekindled, music is cherished, and the joy of entertainment is never out of reach.

A major driving force behind these shows is WillJam Productions, led by Jim Anderson and his partner Harry G, the Duke of Doo Wop. Based in Albany, New York, WillJam Productions has been booking and promoting concerts for over 50 years, working with legendary artists from Frank Sinatra to the Grateful Dead.

Now, they are collaborating with Joe Tutino, a well-known figure in the Scranton entertainment scene, to bring high-quality performances to The Theater at North. 

WillJam’s first show at the venue, The British Invasion last November, was met with rave reviews. Anderson emphasizes, “Any show we present anywhere is of top quality, otherwise we don’t do a show.” 

Beyond collaborating with WillJam Productions, Tutino runs JJT Entertainment, selling tickets for concerts and sporting events. “I’ve been in this business for over 50 years,” he noted. “I know what sells, and I make sure the audience gets their money’s worth.” His dedication to keeping live music alive for those who appreciate it most is what makes his work so impactful.

WillJam has made it their mission to help bring meaningful entertainment to the residents and the broader community. “We cater to the residents here,” they shared. “Many of them grew up with the music of the ’50s, ’60s, and ’70s, and we want to bring them the shows they love.” 

Tribute bands for legendary artists like The Beatles, Fleetwood Mac, and Neil Diamond have been audience favorites, filling the theater with nostalgia and excitement.

Like many venues, The Theater at North faced setbacks during COVID-19, but it has bounced back stronger than ever. “Entertainment is booming again,” Tutino said. “They (WillJam) have shows lined up weekly, and the demand is there.” 

For many of the seniors who call The Theater at North home, these performances aren’t just entertainment; they are a connection to the past, a reminder of youth, and a way to engage with the world beyond their front door. 

“Many of them don’t even have to leave the building to enjoy a great show,” they explained. “It’s right here in their home, and that makes a world of difference.” 

Music has the power to lift spirits, trigger cherished memories, and bring people from all over together, and that’s exactly what The Theater at North continues to do not only for the residents of the building, but the entire region. 

Upcoming Show: ‘The Night the Music Lived’ – April 5

On Saturday, April 5, The Theater at North will host “The Night the Music Lived,” a heartfelt tribute to the legendary artists who shaped rock and roll—Elvis, Buddy Holly, Richie Valens, and The Big Bopper. Featuring Richie Santa, one of the best Elvis tribute artists in the country, the show promises to transport audiences back to a golden era of music. The Rave-Ons have performed worldwide, bringing their electric energy to Celebrity and Holland America Cruise Lines, BB King’s in Times Square, and even Buddy Holly’s hometown of Lubbock, Texas.

Whether you’re a lifelong fan or discovering these classics for the first time, it’s a night of music and memories that will stay with you long after the final note is played.

The Theater at North is located at 1539 N Main Ave, Scranton, PA 18508. Tickets are available at The Theater at North Box Office, by phone at (570) 800-5020, or online at thetheateratnorth.com. Don’t miss this chance to step back in time and experience the magic of rock and roll history!

Preparations underway for 49th annual Nutcracker performances

Mya Harrity

Ballet Theatre of Scranton. under the artistic direction of Joanne Arduino,  will  kick off the holiday season with its 49th annual performances of The Nutcracker at the Theater at North over Thanksgiving weekend on Friday, November 29, Saturday November 30 ,and Sunday December 1 . Please note the new performance times each day at 12 noon and 5:30 pm.  This traditional gift to the community has offered free public performances since 1976.  Free tickets can be picked up at the box office at the Theater at North on the day of the specific performance, two hours prior to curtain.

This year, an inaugural pilot, sensory friendly performance  is being offered to an invited audience as well as the traditional educational performances for area school children. 

Over 100 local dancers from ages 9- adult will perform and will feature Elizabeth Schneider and Laura Durkin as Sugarplum Fairy (each in three performances); Gianna Vachino as Clara; John Roman Vachino as the Nutcracker Prince; Brennan Connor as Snow King; Gabrielle Snyder as Snow Queen, and Valentina Ruiz Giraldo as Dewdrop.  Professional guest artists George Sanders of Twyla Tharp Company NYC, and Sanford Placide, previously of Dance Theater of Harlem, NYC),will perform as  Cavalier in three performances each. Dunmorean Mya Harrity is pictured above.

 Benefactor seats are available by calling 570-347-2867. For information call 570-347-2867 or visit www.balletscranton.org

Dunmorean of the Month: Ryan Svetovich

Ryan Svetovich is shown performing with Rock Royalty. The group will perform in concert at the Theater at North on December 16 at 7 p.m..

By Steve Svetovich

His preschool teacher said he had his own agenda.

And 20 years later, he’s taking his agenda with him to the Theatre at North, Scranton, where he will perform with the Rock Royalty Tribute Band on Saturday, December 16, at 7 p.m. It’s a show fans of classic rock will most surely want to see.

Son of Steve Svetovich and Beth Svetovich Hofmeister, Ryan, 24, of Dunmore, used to carry a bag of his dad’s CDs with him when he attended preschool at the Jewish Community Center, Scranton. 

His preschool teacher used to tell him if he completed his class work, he could play the CDs in class. The artists Ryan listened to included Bob Dylan, Bruce Springsteen, Neil Young, The Beatles, The Beach Boys, Chuck Berry, Tom Petty, Jim Croce, Jackson Browne, Jethro Tull, Elvis Presley, Fleetwood Mac, Elton John, Van Morrison, and The Rolling Stones, among other classic rock greats.

Today he performs the very same music of the 1960’s, 1970’s and 1980’s with Rock Royalty Tribute Band, an eight-piece group of highly talented musicians led by the legendary Pete St. James.

Ryan is a lead guitarist, but also plays harmonica and conga drums. He is one of the three lead vocalists along with Samantha and Sara St. James, the talented daughters of Pete. And the St. James girls are truly amazing.

Other members of the group include Joel Kline, keyboards; Myke Halchak, drums; Ben Roper, bass; and Mitch Miller, lead guitar.

Pete St, James, who has toured throughout the United States and Europe, is lead guitarist and vocalist. He is also busy raising awareness for those with kidney disease and on dialysis. St. James last month received a new kidney after a long wait for a match. He remained positive throughout his ordeal focusing on his music and band.

“He’s been great to me,” Ryan said. “The whole band is like family. I love the guy.”

The feeling is mutual. “I find Ryan to be a young, very talented musician,” St. James said.

“He was our missing piece. Ryan articulates music beyond his years. His great love and dedication to music is evident at every show.

“We want everyone to come and check the amazing talent of Ryan and the rest of these local musicians.”

St. James described Rock Royalty as a band about music diversity from the 60’s to the 80’s featuring three amazing concert vocalists. “My vision six years ago when we started was to pay tribute to more than just one or two artists.

“I’ve had the pleasure of working with so many great bands over the years, but this is the best project yet.”

The Rock Royalty Tribute Band pays tribute to the Legends of Rock featuring artists such as Steely Dan, Heart, Fleetwood Mac, The Beatles, The Eagles, Moody Blues, Jethro Tull, Pat Benetar and more.

Rock Royalty plays the theater circuit throughout Pennsylvania, New York, and New Jersey. The band recently performed at the historic Roxy Theatre in Northampton. The Roxy is the site where Billy Joel performed his very first concert and also hosted the likes of Bruce Springsteen, Steely Dan, Shirley Temple, Buddy Rich, and W.C. Fields.

“I really enjoy playing in these old theatres,” said Ryan. “There is so much history. The Roxy is so historic. It was such an honor to play on the same stage that Billy Joel once played on.”

Ryan’s family knew he had musical talent from the get go. At age five, during a Christmas visit at his Uncle George’s home in Green Ridge, Ryan went to the piano and began playing the “Charlie Brown Christmas Song.” He simply played it by ear.

Self-taught, he shortly after picked up a guitar and started playing it. And then came the drums, harmonica and other instruments. He plays about 10 instruments by ear.

His grandfather, Stan Svetovich, was a big musical influence. He also plays by ear and is the drummer and leader of The Fabulous Fortunes. He turns 90 this month and has been performing for 76 years.

Ryan performed his first band job with The Fabulous Fortunes playing in a Dunmore bar on Chestnut Street at age 14, ironically the very same age his grandfather first performed in a local club.

Ryan has been filling in playing drums and guitar and helping his grandfather with his instruments for the past decade.

“My grandfather has been a big influence on me musically,” Ryan said. “I’ve been going to his band jobs ever since I can remember.”

Ryan has always had a taste for classic rock and even the music of the crooners before that time.

Our Dunmorean of the Month Ryan Svetovich is shown in the dressing room at the Roxy Theatre, Northampton, which was used by Billy Joel in his first concert there. Ryan recently performed at the Roxy with the group Rock Royalty.

His dad remembers a time when Ryan was only three strolling around the old Hill’s drug store. The song “That’s Amore” came on the loud speaker. The cashier said to Ryan, “I bet you don’t know who sings that song, little boy.”

Ryan was quick to respond, “Of course, I do. That’s Dean Martin.”

The cashier was truly astonished.

His dad took Ryan, at age 3, and his brother Dylan to see Bob Dylan in Wilkes Barre in 2002. It was Ryan’s first concert and he was hooked. Soon he became a regular companion with his dad at numerous concerts, including the late Tom Petty, the late Jimmy Buffett, the late Chuck Berry, Springsteen, Ringo Starr, Paul McCartney, Neil Young, Bob Seger, Brian Wilson, The Beach Boys, Elton John, Lynyrd Skynyrd, and other Dylan shows.

Interestingly, Ryan’s parents named him after Hall of Fame baseball pitcher Nolan Ryan. Ryan’s brother Dylan was named after music legend Bob Dylan. And as it turned out Ryan became the talented musical artist and his brother Dylan became a talented baseball player.

Ryan also began writing and composing his own music at age 18 and started honing his vocal skills shortly after.

“I love playing with Rock Royalty,” he said. “These musicians are so talented. Pete has done so much musically. He’s the best.

“This is a band you won’t want to miss.”

Ryan attended All Saints Academy from kindergarten through 8th grade. He graduated from West Scranton High School before moving to Dunmore.

His dad remembers one of his grade school teachers saying, “He’s probably going to be one of those musicians.”

She was right.