The Theater at North: WillJam Brings Entertainment To Dunmore

Posted on March 4, 2025 by The Dunmorean

By Yeraldi Pachecco-Miguel

Housed within a former school now serving as a senior living community, The Theater at North has become a vital entertainment hub for the entire region. Operated by Goodwill Industries, the theater provides live performances right at home for many seniors, offering easy access to concerts and events they might otherwise miss – as well as welcoming audiences from across the area.

It’s more than just a venue; it’s a place where memories are rekindled, music is cherished, and the joy of entertainment is never out of reach.

A major driving force behind these shows is WillJam Productions, led by Jim Anderson and his partner Harry G, the Duke of Doo Wop. Based in Albany, New York, WillJam Productions has been booking and promoting concerts for over 50 years, working with legendary artists from Frank Sinatra to the Grateful Dead.

Now, they are collaborating with Joe Tutino, a well-known figure in the Scranton entertainment scene, to bring high-quality performances to The Theater at North.

WillJam’s first show at the venue, The British Invasion last November, was met with rave reviews. Anderson emphasizes, “Any show we present anywhere is of top quality, otherwise we don’t do a show.”

Beyond collaborating with WillJam Productions, Tutino runs JJT Entertainment, selling tickets for concerts and sporting events. “I’ve been in this business for over 50 years,” he noted. “I know what sells, and I make sure the audience gets their money’s worth.” His dedication to keeping live music alive for those who appreciate it most is what makes his work so impactful.

WillJam has made it their mission to help bring meaningful entertainment to the residents and the broader community. “We cater to the residents here,” they shared. “Many of them grew up with the music of the ’50s, ’60s, and ’70s, and we want to bring them the shows they love.”

Tribute bands for legendary artists like The Beatles, Fleetwood Mac, and Neil Diamond have been audience favorites, filling the theater with nostalgia and excitement.

Like many venues, The Theater at North faced setbacks during COVID-19, but it has bounced back stronger than ever. “Entertainment is booming again,” Tutino said. “They (WillJam) have shows lined up weekly, and the demand is there.”

For many of the seniors who call The Theater at North home, these performances aren’t just entertainment; they are a connection to the past, a reminder of youth, and a way to engage with the world beyond their front door.

“Many of them don’t even have to leave the building to enjoy a great show,” they explained. “It’s right here in their home, and that makes a world of difference.”

Music has the power to lift spirits, trigger cherished memories, and bring people from all over together, and that’s exactly what The Theater at North continues to do not only for the residents of the building, but the entire region.

Upcoming Show: ‘The Night the Music Lived’ – April 5

On Saturday, April 5, The Theater at North will host “The Night the Music Lived,” a heartfelt tribute to the legendary artists who shaped rock and roll—Elvis, Buddy Holly, Richie Valens, and The Big Bopper. Featuring Richie Santa, one of the best Elvis tribute artists in the country, the show promises to transport audiences back to a golden era of music. The Rave-Ons have performed worldwide, bringing their electric energy to Celebrity and Holland America Cruise Lines, BB King’s in Times Square, and even Buddy Holly’s hometown of Lubbock, Texas.

Whether you’re a lifelong fan or discovering these classics for the first time, it’s a night of music and memories that will stay with you long after the final note is played.

The Theater at North is located at 1539 N Main Ave, Scranton, PA 18508. Tickets are available at The Theater at North Box Office, by phone at (570) 800-5020, or online at thetheateratnorth.com. Don’t miss this chance to step back in time and experience the magic of rock and roll history!

Bucktown Business Beat: Schiel’s Family Market

Posted on December 4, 2024 by The Dunmorean

Schiel’s bringing community and freshness to Dunmore

Schiel’s Family Market, a beloved name in Wilkes-Barre for nearly 25 years, is gearing up to open its doors in Dunmore. With a rich history rooted in family values and a commitment to community, the Schiel family is excited to bring their expertise and passion to a new neighborhood, taking over the former Riccardo’s Market.

Schiel’s Family Market began in 2000 when Frank Sr. and his brother Fred turned a vision into reality. Drawing on years of experience working with Insalaco’s supermarkets, the family launched their first store in South Wilkes-Barre, followed by a second location in Parsons in 2005. Now, nearly 25 years later, the second generation of the Schiel family is continuing the legacy by expanding into Dunmore.

“When we learned Riccardo’s Market might be available, we knew it was the perfect fit,” said Frank Jr. “The close-knit nature of Dunmore is exactly what we value as a family business. We’ve always strived to be a community store, and Dunmore’s warmth and character made this an easy decision.”

Scheduled to open on December 8, the Dunmore location is undergoing final preparations. Customers can look forward to a fresh new look, including upgraded flooring, new equipment, and revamped produce displays that highlight the store’s commitment to quality.

“We’re bringing the Shur Save banner back to the area, along with competitive prices, fresh products, and family recipes like our chicken salad, coleslaw, and famous wing sauce,” said Frank Jr. “We pride ourselves on freshness and providing customers with hand-cut meats daily. Plus, once we’re up and running, we’ll offer catering with a full menu.”

Although beer and wine sales won’t be available immediately, the Schiel family is working on obtaining the necessary licenses. They plan to introduce a selection of beer, wine, and ready-to-drink cocktails, creating a true one-stop shopping experience.

For the Schiel family, being a part of the community goes beyond running a business. “We’ve always believed in investing in the local community and giving back to those who support us,” shared Frank Jr. “In Dunmore, we plan to build relationships, listen to the needs of residents, and ensure our market reflects the community’s values.”

The store will carry on some beloved traditions from Riccardo’s Market, such as their Italian sausage and porketta, while adding Schiel’s personal touch. Familiar faces from Riccardo’s will still be part of the team, ensuring continuity for loyal customers.

The grand opening is planned for early 2025, close to the Super Bowl, with special promotions and giveaways. In the long term, the Schiel family envisions their market as a cornerstone of the Dunmore community, offering not only groceries but also support for local events and initiatives.

The Schiel family invites Dunmore residents to follow their journey on their Facebook page, Schiel’s Family Market, for updates, job openings, and weekly specials. As Frank Jr. put it, “We’re excited to become a part of Dunmore and can’t wait to welcome everyone to their new family market.”

Bucktown Business Beat: Duke’s Pizza

Posted on October 2, 2024 by The Dunmorean

Happy Spooktober, Dunmore! October brings more than just the crisp fall air—Halloween is around the corner and 3 football season is here! And let’s be honest, what’s a game night without some great pizza and wings?

This month, I had the pleasure of sitting down with Peno, the owner of Dukes Pizza, located at 620 S Blakely St, Dunmore. In our exclusive interview, Peno shared his extensive experience in pizza-making and opened up about how food delivery apps are impacting small businesses like his. And, of course, Peno was kind enough to whip up a couple of pizzas for me to try. I can’t wait to share my favorite with all of you!

Peno’s pizza journey began when he was just 12 years old, helping out at his uncles’ bar. After their time in the bar business, they went on to open the first Dukes in Peckville. While the Peckville location was still operating, Peno connected with some friends over at Dunmore Lumber, who had a space available. That’s when Dukes first opened in Dunmore—eight years ago.

A fun tidbit about Duke’s Pizza is the story behind its logo. It’s a heartfelt tribute to Peno’s late uncle, who originally founded Duke’s. His nickname was “The Dog.” And to add a personal touch, Peno’s favorite breed is the bulldog! So every time you see that logo, it’s not just a cool design—it’s a nod to family, legacy, and Peno’s love for his favorite four-legged friend.

The first pizza Peno had me try was his Tomato Basil Garlic Pizza, and coming from someone who doesn’t even like tomatoes, I confidently gave it a 9/10. This is just one of his many delicious non-meat options. Another popular choice is his award-winning Pagash! While I didn’t get to try that one, it’s a best-seller year-round, so I think it’s safe to say it’s definitely worth the hype!

Peno made me three other pizzas to try: his original red, the Dukes FAMOUS Steak and Cheese Pizza (which is honestly to die for), and his brand-new Garlic Parm Chicken Wing Pizza. They were all spectacular, but my favorite had to be the Garlic Parm Chicken Wing Pizza—I could never pass up on some spice! What really stood out to me in all the pizzas was the cheese.

Yeraldi: I really like the way that your cheese melts.

Peno: Let me tell you something–during the pandemic I couldn’t get my cheese for the longest time, man.

Yeraldi: Are you serious?

Peno: Oh yeah, I used different cheese, and that’s happened over the years. Throughout the years I’ve used different brands, you know, but the one that we’re using now has been solid for a very long time. I think our customers love it.

Duke’s menu is filled with gems–another pizza that has been selling like crazy is his Hot Honey Clucker Pizza which is drizzled with the delicious hot honey sauce. Perfect if you enjoy the mix of sweet and hot together!

You can’t deny that Dukes has some of the greatest specialty pizzas, but what makes this place even better is all the deals they offer. Remember that famous steak and cheese pizza I was talking about before? That is one hefty pizza that will certainly feed a household with leftovers. “I tell everyone, each slice is like eating half a cheesesteak.” Says Peno.

The regular price for the steak and cheese pizza is $27.50. However, if you head down to Dukes on a Wednesday you can get an entire tray of the steak and cheese–plus a red tray–all for just $35.50! On Tuesday,, Peno offers @ red trays for $24.00 and my new personal favorite deal is the $5 App. Friday, where all appetizers are just $5!

Peno does his best to keep deals alive and prices low, even in a time when the cost of everything is rising. However, one challenge he faces is the use of food delivery apps. Peno explains how he has to raise his prices on these platforms to get a fair share back.

Peno: If I showed you the math, you’d be like, “Oh my God, are you kidding me?” You do $800 in business with them, you get like $450, $500 if you’re lucky. So now, you have to raise your prices.

Beyond making delicious pizzas, Peno also uses his position to give back to the community in any way he can.

Whether it’s helping with school fundraisers or feeding local football teams, Peno is always ready to lend a hand. Duke’s will even be participating in the Hart Law & The Dunmorean‘s first annual Trunk or Treat event at the end of this month! For more information about that event, you can visit the Hart Law and The Dunmorean‘s Facebook page.

No business would be anywhere without its clients and community, and Peno understands this best.

Peno: That’s the thing. Family and friends have kept Dukes going all these years. The customers become like your family. Jimmy John—if you could put his name in there, that would be great.

Yeraldi: Yes, of course!

Peno: Jimmy John, that’s what I call him. Customers like him are the reason we’re still here, the reason we got through the pandemic and the road closure out front. We wouldn’t have survived without a guy like him. He’s been coming here since we opened, very loyal. In fact, his son just developed lactose intolerance, and I got some cheese for him. I made him a pizza last week.

Yeraldi: Oh, that’s so sweet.

Peno has been in the pizza business for so long, and what fuels his success is the love he has for it. I asked him what advice he would give to someone looking to open a pizzeria, and here’s what he had to say:

Peno: The best thing I can tell anyone is, you know, stick with it. If you really love the food, if you really love feeding people and seeing the joy it brings them, it’ll probably work out for you. Because there are definitely highs and lows in this business. The summer is not fun. July and August are rough months, but then once you get to the fall, it’s open water—we’re busy. I would suggest that if you really want to get into the food business, you have to have the passion. You have to really want to feed people. Otherwise, it’s a lot of work. I mean, I just enjoy it, I really do. And always remember to treat your customers well.

Dukes Pizza is open Tuesday through Sunday, with hours varying, but they’re always ready just in time for lunch! If you haven’t already, I highly recommend ordering some of Dukes’ Garlic Parm Pizza for your next game night!

A huge thank you to Peno for his time and for making me some delicious pizzas to try. If you’ve read this far and are now craving some Duke’s, don’t forget to let him know Yeraldi from The Dunmorean sent you! Peno is an amazing guy and a staple in our community—may his steak and cheese pizzas go down in history as the best!