By Yeraldi Pachecco-Miguel

Housed within a former school now serving as a senior living community, The Theater at North has become a vital entertainment hub for the entire region. Operated by Goodwill Industries, the theater provides live performances right at home for many seniors, offering easy access to concerts and events they might otherwise miss – as well as welcoming audiences from across the area. 

It’s more than just a venue; it’s a place where memories are rekindled, music is cherished, and the joy of entertainment is never out of reach.

A major driving force behind these shows is WillJam Productions, led by Jim Anderson and his partner Harry G, the Duke of Doo Wop. Based in Albany, New York, WillJam Productions has been booking and promoting concerts for over 50 years, working with legendary artists from Frank Sinatra to the Grateful Dead.

Now, they are collaborating with Joe Tutino, a well-known figure in the Scranton entertainment scene, to bring high-quality performances to The Theater at North. 

WillJam’s first show at the venue, The British Invasion last November, was met with rave reviews. Anderson emphasizes, “Any show we present anywhere is of top quality, otherwise we don’t do a show.” 

Beyond collaborating with WillJam Productions, Tutino runs JJT Entertainment, selling tickets for concerts and sporting events. “I’ve been in this business for over 50 years,” he noted. “I know what sells, and I make sure the audience gets their money’s worth.” His dedication to keeping live music alive for those who appreciate it most is what makes his work so impactful.

WillJam has made it their mission to help bring meaningful entertainment to the residents and the broader community. “We cater to the residents here,” they shared. “Many of them grew up with the music of the ’50s, ’60s, and ’70s, and we want to bring them the shows they love.” 

Tribute bands for legendary artists like The Beatles, Fleetwood Mac, and Neil Diamond have been audience favorites, filling the theater with nostalgia and excitement.

Like many venues, The Theater at North faced setbacks during COVID-19, but it has bounced back stronger than ever. “Entertainment is booming again,” Tutino said. “They (WillJam) have shows lined up weekly, and the demand is there.” 

For many of the seniors who call The Theater at North home, these performances aren’t just entertainment; they are a connection to the past, a reminder of youth, and a way to engage with the world beyond their front door. 

“Many of them don’t even have to leave the building to enjoy a great show,” they explained. “It’s right here in their home, and that makes a world of difference.” 

Music has the power to lift spirits, trigger cherished memories, and bring people from all over together, and that’s exactly what The Theater at North continues to do not only for the residents of the building, but the entire region. 

Upcoming Show: ‘The Night the Music Lived’ – April 5

On Saturday, April 5, The Theater at North will host “The Night the Music Lived,” a heartfelt tribute to the legendary artists who shaped rock and roll—Elvis, Buddy Holly, Richie Valens, and The Big Bopper. Featuring Richie Santa, one of the best Elvis tribute artists in the country, the show promises to transport audiences back to a golden era of music. The Rave-Ons have performed worldwide, bringing their electric energy to Celebrity and Holland America Cruise Lines, BB King’s in Times Square, and even Buddy Holly’s hometown of Lubbock, Texas.

Whether you’re a lifelong fan or discovering these classics for the first time, it’s a night of music and memories that will stay with you long after the final note is played.

The Theater at North is located at 1539 N Main Ave, Scranton, PA 18508. Tickets are available at The Theater at North Box Office, by phone at (570) 800-5020, or online at thetheateratnorth.com. Don’t miss this chance to step back in time and experience the magic of rock and roll history!