Bucktown Business Beat: Schiel’s Family Market

Schiel’s bringing community and freshness to Dunmore

Schiel’s Family Market, a beloved name in Wilkes-Barre for nearly 25 years, is gearing up to open its doors in Dunmore. With a rich history rooted in family values and a commitment to community, the Schiel family is excited to bring their expertise and passion to a new neighborhood, taking over the former Riccardo’s Market.

Schiel’s Family Market began in 2000 when Frank Sr. and his brother Fred turned a vision into reality. Drawing on years of experience working with Insalaco’s supermarkets, the family launched their first store in South Wilkes-Barre, followed by a second location in Parsons in 2005. Now, nearly 25 years later, the second generation of the Schiel family is continuing the legacy by expanding into Dunmore.

“When we learned Riccardo’s Market might be available, we knew it was the perfect fit,” said Frank Jr. “The close-knit nature of Dunmore is exactly what we value as a family business. We’ve always strived to be a community store, and Dunmore’s warmth and character made this an easy decision.”

Scheduled to open on December 8, the Dunmore location is undergoing final preparations. Customers can look forward to a fresh new look, including upgraded flooring, new equipment, and revamped produce displays that highlight the store’s commitment to quality.

“We’re bringing the Shur Save banner back to the area, along with competitive prices, fresh products, and family recipes like our chicken salad, coleslaw, and famous wing sauce,” said Frank Jr. “We pride ourselves on freshness and providing customers with hand-cut meats daily. Plus, once we’re up and running, we’ll offer catering with a full menu.”

Although beer and wine sales won’t be available immediately, the Schiel family is working on obtaining the necessary licenses. They plan to introduce a selection of beer, wine, and ready-to-drink cocktails, creating a true one-stop shopping experience.

For the Schiel family, being a part of the community goes beyond running a business. “We’ve always believed in investing in the local community and giving back to those who support us,” shared Frank Jr. “In Dunmore, we plan to build relationships, listen to the needs of residents, and ensure our market reflects the community’s values.”

The store will carry on some beloved traditions from Riccardo’s Market, such as their Italian sausage and porketta, while adding Schiel’s personal touch. Familiar faces from Riccardo’s will still be part of the team, ensuring continuity for loyal customers.

The grand opening is planned for early 2025, close to the Super Bowl, with special promotions and giveaways. In the long term, the Schiel family envisions their market as a cornerstone of the Dunmore community, offering not only groceries but also support for local events and initiatives.

The Schiel family invites Dunmore residents to follow their journey on their Facebook page, Schiel’s Family Market, for updates, job openings, and weekly specials. As Frank Jr. put it, “We’re excited to become a part of Dunmore and can’t wait to welcome everyone to their new family market.”

A note of gratitude in memory of Sonny

By Bella Crotti 

Dunmore didn’t raise me, but it is where I come home to. My mom’s house sits on the 1400 block of Green Ridge Street. The other day, she drove my sister, Posie, and me home. Posie watched out the window and pointed to a group of boys walking home from school.

“I feel like I always see my friends’ older brothers walking around outside,” she said.

My mom and I held our breath as visions of my brother, Sonny, filled the silence. I could see him running around the neighborhood—meeting friends on Madison, ding-dong ditching on Delaware, stopping at Varsity or Henry’s for a snack.

We slowed to a stop at the light on Monroe, and my mom broke the silence. “Make sure you tell me if you see your brother walking around too, okay?” Her eyes met Posie’s in the rearview mirror, and she winked.

“Moooooommmmm…” Posie’s groan softened into a giggle. We all laughed. This past year has been so surreal that, at times, anything feels possible. Ever since Sonny passed away, we look for him, and in Dunmore, we are not the only ones.

Over the last nine months, we’ve heard from so many people about how Sonny has come to them—in a good joke, a kind gesture, or a familiar mop of blonde hair and piercing blue eyes. We’ve received messages from parents we had never met and friends of his we didn’t know. 

So many people love Sonny. It’s humbling to realize how much of Sonny’s life we will never fully know. There are stories and memories that will only live on in the hearts of others. A reminder that Sonny is not just ours. He is Dunmore’s.

At the end of the summer, there was a fundraising event held in Sonny’s honor. It would be the first time I was around so many people since his funeral. I could hardly bear to be with groups of my extended family, let alone families in the community. Everyone says that being around people is comforting, but I didn’t understand how it could do anything other than shine a light on the gaping hole Sonny left behind in our lives. 

But this event was being held by a group of moms—Sonny’s friends’ moms. Women who saw my brother just as much as I did for many years of his life, who loved him, and prayed for him. Women who had to face their own children in the wake of Sonny’s illness and watch them experience the cruel unfairness of life—all before most of them could even drive. Moms who are no strangers to the excruciating pain of helplessness.

The fundraiser was held outdoors at Schautz Stadium because moms know that wounds need fresh air to heal. As we rounded the hill on Prescott Avenue, we saw a sea of maroon jerseys. “This is going to be good,” I told myself. Or maybe it was Sonny who was telling me, guiding me. 

My family got out of the car, took a deep breath, and crossed the street. The tangy smell of buffalo sauce itched at my nose. Everywhere I looked, there he was. I saw Sonny in the overflowing containers of wing bits, in the little kids rounding the bases, and in the big kids throwing the football back and forth in the outfield. I heard him in the eruptions of laughter and in the silence of tears as people greeted us—his name on everyone’s mind and the tip of their tongues.

It was that night that I learned how much togetherness can magnify Sonny’s presence and how integral community is to all sorts of healing. My brother grew up in Dunmore, and although Dunmore will continue to grow without him here, it will be better for it. The loss of Sonny in this community has forced us all to remember: it is not what we have, but who we have. It has forced us to take stock of who we are in the face of tragedy and how we show up for the people who live right next door. What we do within our own communities ripples outward—there is no action too small or grief too big.

Dunmore didn’t raise me, but it raised my brother, and it has held me all the same.

Athlete of the Month: Gabe Franek

Gabe Franek, left, is joined in this picture by his brother, Luke, who is a sophomore at Dunmore High.

By Steve Svetovich

The Dunmore Bucks football team started the season 0-4, but a second half surge landed the team in district playoff action.

Dunmore senior tailback/defensive back Gabe Franek was one of the big reasons the Bucks made it to the District 2 Class 2A championship game, a 24-6 loss to Riverside, Friday, November 8, at Riverside Veterans Memorial Stadium. The senior standout scored Dunmore’s lone touchdown on an eight-yard run.

The 5-10, 165-pound tailback scored four touchdowns, three on runs of 10, 10 and 37 yards and another on a two-yard pass from quarterback Jack McNeff, in Dunmore’s 47-34 win over Susquehanna in the district semifinal Saturday, November 2. Gabe rushed for 110 yards in the win.

Dunmore back Izaiah Parker also scored three rushing touchdowns in the win over Susquehanna.

After an 0-4 start, the Bucks won five of their next seven games, including the district playoff win over Susquehanna.

“We never gave up,” Gabe said. “We’re a close knit team. We went to practice every single day and worked harder. We practiced like a 4-0 team. We practiced like a winner and it paid off.”

Son of Tom and Angela Franek, the senior stalwart said his parents push him to be the best.

“They tell me to go out there every day and be accountable. Go all out every play.”

Gabe, 18, rushed for 705 yards on 166 carries and nine touchdowns for Dunmore this season. He also caught 12 passes for 128 yards and two more touchdowns. He led the Bucks in points scored with 66.

The shifty senior also excels from his defensive back position where he was selected as an all-star as a junior.

A four-year member of the Dunmore football team, Gabe will be entering his fourth season on the track and field team in the spring.

Outstanding in track and field, he earned all-star recognition in the hurdles last year and he and his teammates placed seventh in the state in the 4 X 14.

Gabe said he is thinking about running track in college. He is not sure where he will attend college yet, but would like to major in marketing.

The scholar-athlete has a 3.7 academic average. His best academic subject is statistics.

He talked about what it takes to excel as a tailback in high school.

“You need to be able to read the defense. We put a lot of time in the weight room, too. Our fullback Xavier Burke and I always lift together. We put the time in to get better. We push each other.”

The tough-minded senior said he works equally as hard to excel at defensive back.

“You need to read the opponent’s offense well, be smart and quick and see when the receiver is coming.”

The multi-talented senior said he likes listening to music in his spare time and would like to see The Beastie Boys in concert.

He talked about his future goals. “I want to graduate college, get a good job, and make good money.”

Gabe said he has learned a lot from Dunmore veteran football coach Kevin McHale.

“He teaches me to work hard on the field, be a good teammate and help everyone.”

The hard-working senior said he is enjoying his experience at Dunmore High School.

“It’s been great,” he said. “It’s like a family here. Everyone here knows each other.”