Business Spotlight: Realty Network Group

Realty Network pic for story

Mark DeStefano, left, CEO of Realty Network Group, and Dianne Montana, managing broker of Realty Network Group, are at the helm of the real estate brokerage company which is experiencing steady growth in this area.

Realty Network Group has been celebrating significant growth in 2019 and has, over the years, established itself as a top local real estate brokerage firm serving Dunmore, the Valley and several Northeastern Pennsylvania communities. 

The company serves the Greater Scranton area, including Lackawanna, Luzerne, Wyoming, Susquehanna, Wayne and Pike counties. Over the past year, the company has increased its number of agents by 52%; they presently consist of 38  REALTORS® (including nine brokers).

Locally owned and operated, Realty Network Group is committed to both its clients and its network of real estate professionals. The firm, its principals, its staff and its agents are also entrenched in the community, supporting several initiatives in addition to brokering real estate transactions.

“I’ve been lucky enough to have married into this community,” says Dianne Montana, principal broker of Realty Network Group. “For the past 25 years, I’ve experienced a great sense of community support for local businesses, strong family values, tradition and gifted student athletes. Dunmore is such a great option in Northeast PA when considering a place to call home.”

Realty Network Group is a real estate firm that lists and sells homes in NEPA. It boasts an experienced network of agents with a keen understanding of the local market and what it takes to successfully connect buyers and sellers. It provides clients with a recognized brand coupled with unparalleled customer service. 

The company leverages a “high touch, high tech” approach to getting homes sold. In a virtual world, technology and responsiveness are key. In fact, the Realty Network Group website has been recognized as the “Best Real Estate Website” by the Scranton Times-Tribune readers for the past two years. 

Homebuyers and sellers can count on the expertise available through its agents, some of the most experienced in the area. The firm’s agents are active listeners, who are equipped to bring both parties together at the closing table.

“While rebranding our firm in 2011, we purchased an established business with seasoned and motivated professionals,” stated Mark DeStefano, CEO of Realty Network Group. “Today, we continue with the sound principles established by its founders. We continue to leverage astute marketing tactics and a high level responsiveness for the benefit of our clients. I believe we are the home team in Dunmore and my family has been privileged to conduct business and support our communities in Northeastern Pennsylvania for over 100 years.”

Realty Network donation

Realty Network Group recently made a donation to the Scranton Prep Scholarship Fund. Pictured at the presentation are, from left: Michele Felins, Prep admissions director; Rev. Ryan J. Maher, S.J., Scranton Prep president; Mark DeStafano, CEO of Realty Network Group; Dianne Montana, managing broker of Realty Network Group, and Christian Davis, Scranton Prep vice president.

Connecting buyers and sellers over the years has paved the way for building relationships with so many of the company’s clients and has yielded a host of repeat business.

Today, in a connected world with so much data at our fingertips, the real estate consumer in NEPA has so much additional insight into the properties for sale and the professionals who sell them. Despite being rife with accessible information, a consumer’s engagement of a real estate professional adds significant value by carefully guiding parties through the sales process, which can be complex.

Statistics provide relevant information for buyers and sellers. For example in 2019, Dunmore’s market hasn’t changed much materially.

Though the number of sold homes through September, 99, has increased slightly from those sold through September of last year, 85; the list-to-sales-price ratio has remained almost the same in 2019 (94.5%) versus 2018 (94.7%). The average sales price has taken a slight dip over the course of a year, down 5.4% to $148,974.*

The real estate business is highly regulated and homebuyers and sellers can become overwhelmed by the documentation and compliance requirements associated with it. These feelings are perfectly normal. There’s also the challenge of getting a home “market-ready.” Sellers shouldn’t get too anxious about any of this. A great starting point and focus should be the curb appeal of one’s home, but meeting with a Realty Network Group professional can ease many concerns about the sales process. Additionally, a savvy real estate agent can provide a seller with a wealth of valuable information about staging a home so the property is most effectively showcased.

Realty Network Group takes a holistic approach to trends in this region. The company considers each client and situation as unique and therefore tailors its marketing efforts rather than simply applying a cookie cutter approach. Their professionals provide their buyers and sellers with distinctive channels of exposure utilizing paid social media promotion, high-quality photography, drone and videography, in additional to other traditional forms of mixed media advertising.

Realty Network Group facilitates residential and commercial sales as well as lease transactions. Furthermore, the company’s “team-like” approach from its array of REALTORS®provides solutions when challenges occur during the real estate process and enables its clients to receive the care and responsiveness they have come to expect from this brand. The company prides itself on listening to its clients and designing a comprehensive plan while helping to establish realistic goals. 

Realty Network Group adheres to the highest standards of compliance in the industry. Most importantly, the company is steadfast in marketing what is typically a client’s most valuable asset with a singular goal in mind – Connecting buyers and sellers.

 

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