Northeast Regional Cancer Institute Names C.A.S.U.A.L. Day Chair

casual day - holly carronHolly Roever Carron was recently named chair for the Northeast Regional Cancer Institute’s 16th Annual C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day.

Ms. Carron is president at HW Roever Inc, an independent, family operated franchisee of Dunkin Donuts. She is responsible for operating nine Dunkin Donuts in the Greater Scranton area and is extremely knowledgeable about quick service restaurant trends.

Previously, Ms. Carron worked as Provisioning Manager at MCI WorldCom, an American telecommunication corporation, currently a subsidiary of Verizon Communications.

Ms. Carron is a graduate of the Pennsylvania State University at University Park with a bachelor’s degree in marketing and international business with a concentration in Spanish. She is a member of several local community minded boards such as Leadership Lackawanna- the premier Business Development organization in Lackawanna County.

Also, Ms. Carron is a board member of St. Joseph’s Center, an organization designed to assist those with intellectual disabilities and developmental delays. Ms. Carron is currently a member of the Dunkin’ Brands Wilkes-Barre/Scranton Ad Committee assisting in making marketing decisions for 78 stores.

C.A.S.U.A.L. Day, set for Thursday, March 28, is a dress down day to raise awareness for colorectal cancer in Northeast Pennsylvania.  On this day, participants dress casual while wearing a specially designed pin, silicone wrist-band and/or t-shirt.

The focus of this awareness campaign is to have a casual conversation about colon cancer. All proceeds from the event stay in NEPA and go towards the Cancer Institute efforts to raise awareness and support to support colorectal cancer prevention, early detection education and screenings.  

For more information about C.A.S.U.A.L. Day and how to participate, call the Cancer Institute at (570) 941-7984 or visit

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